Our data-driven Meta ad copy template
Sep 14, 2024

Your ads are only as good as your hooks—and if your hooks aren’t landing, neither is your campaign. We’ve pulled together the 100 best-performing Meta ad hooks from hundreds of campaigns across nearly every industry. Every single one has been tested, refined, and proven across hundreds of campaigns to stop thumbs, spark curiosity, and drive results.

The Ordinary World (Acknowledge the reader’s current challenge or frustration.)
Headline Templates Primary Text Templates
Tired of feeling stuck with [problem]? When [problem] is slowing you down, it’s time to find a better way forward.
Struggling with [issue]? We’ve been there. If [challenge] feels like a brick wall, here’s how to break through it.
Why does [frustration] always get in the way? Stuck with [problem] and don’t know where to start? This is the answer.
Stuck in a cycle of [problem]? Let’s fix that. Overcoming [frustration] doesn’t have to be complicated.
[Obstacle] stopping you from moving forward? [Problem] isn’t permanent. We’ll help you move past it.
Overwhelmed by [challenge]? Here’s what works. [Pain point] might feel overwhelming, but solving it can be simple.
Why is [goal] so hard to reach? Every day with [problem] is a day too many. Let’s change that.
[Problem] holding you back? Let’s change that. [Challenge] shouldn’t stand between you and [goal].
Does [frustration] feel never-ending? When [issue] keeps holding you back, a better solution is all you need.
[Pain point] making everything harder? Solving [problem] is easier than you think, and we’re here to help.
What’s keeping you from [goal]? The best way to tackle [frustration] starts with one small change.
[Challenge] slowing you down again? Let’s put an end to [problem] for good.
Over [problem]? You’re not alone. [Problem] might feel like the norm, but it doesn’t have to be.
[Obstacle] ruining your progress? Let’s tackle it. Your [goal] is closer than it seems. [Problem] just needs the right fix.
Is [problem] always in the way? If [pain point] feels like it’s draining your time, this changes everything.
Why does [issue] feel impossible to solve? Tired of [problem] wasting your energy? Let’s make a move.
Ready to stop dealing with [frustration]? Stop letting [issue] hold you back. Let’s take control today.
Struggling with [pain point]? Start here. When [challenge] makes everything harder, it’s time for a reset.
When [problem] holds you back, it’s time for a fix. The frustration of [problem] ends here.
[Problem] shouldn’t control your results. If [problem] is still in your way, there’s no better time to solve it.

 

The Call to Adventure (Invite them to explore a solution or take action.)
Headline Templates Description Templates
Ready to move past [problem]? Solving [problem] doesn’t have to feel impossible. Start simplifying it today.
Fixing [issue] starts here. A smarter way to [goal] is right here and ready to go.
Here’s the smarter way to [goal]. Stop spinning your wheels on [problem] and start seeing real progress.
Let’s turn [challenge] into progress. When you’re ready to tackle [issue], this is where it starts.
Why wait to solve [problem]? Fixing [frustration] begins with a fresh perspective.
There’s a better way to [fix problem]. [Problem] can feel complicated, but this approach changes everything.
What’s missing from your [strategy/process]? Let’s turn [challenge] into a clear path forward.
This is how [goal] gets easier. Your [goal] is closer than it seems with the right solution.
Ready for a solution that actually works? Stop overthinking [problem] and start solving it.
Turn [problem] into a thing of the past. The results you want are waiting—let’s get started.
What if [problem] wasn’t in your way anymore? Take the first step toward fixing [problem].
The answer to [frustration] starts here. [Frustration] doesn’t stand a chance with this method.
Let’s rethink how you solve [challenge]. A new way to handle [issue] is here.
A better fix for [problem] is right here. Let’s rethink how [problem] gets solved.
Small steps toward big results. Stop wasting time on what doesn’t work. This actually delivers.
Ready to leave [problem] behind? Move forward from [problem] and step into [outcome].
The real fix for [frustration] starts now. When [challenge] feels too big, start small.
Say goodbye to [pain point] and hello to [outcome]. Don’t let [problem] hold you back another day.
Stop letting [issue] run the show. Ready for [goal]? Let’s make it happen.
Start solving [problem] today. Fixing [issue] doesn’t have to take forever. Let’s do it now.

 

The Mentor Appears (Position yourself or your solution as the trusted guide).
Headline Templates Description Templates
Let’s fix [problem] together. [Problem] doesn’t stand a chance when you have the right guidance.
You’re not alone in [issue]. Stop wasting energy on [frustration]—this is how it’s done.
Fixing [frustration] is what we do. Solving [problem] starts with a system that actually works.
We’ve helped thousands solve [problem]. We simplify [issue] so you can focus on what matters most.
Real solutions for [challenge] start here. When you’re ready for results, we’re here to help.
[Problem] doesn’t have to hold you back anymore. Stop struggling with [challenge]. Here’s the support you need.
This is how [goal] gets done. Fixing [problem] has never been easier.
Stop overcomplicating [problem]. Start fixing it. A trusted solution for [frustration] is finally here.
Let us guide you through [issue]. Tackle [problem] with confidence and expertise.
[Solution] starts with expertise you can trust. Stop trying to solve [issue] alone—we’re here to help.
A proven way to handle [frustration]. Real answers for [problem] are closer than you think.
Fixing [problem] starts with the right help. Let us show you how to move past [frustration].
Don’t face [challenge] alone. [Problem] is no match for a smarter approach.
A clear path to solving [problem] is waiting. Proven methods to fix [challenge] are just a step away.
Let us simplify [problem] for you. Don’t let [problem] hold you back any longer.
The support you need for [goal] is here. Let’s create a roadmap to solve [issue].
[Frustration] doesn’t have to be your story anymore. You don’t need to tackle [problem] alone.
Proven methods for fixing [problem]. Fixing [problem] doesn’t have to be complicated.
From [problem] to [success], we’ve got you. Let us guide you from [problem] to [success].
A better fix for [challenge] starts today. The answers you need for [issue] are here.

 

Crossing the Threshold (Encourage them to act and take the next logical step.)
Headline Templates Description Templates
Start here, where [problem] ends, and progress begins. True progress begins with clarity, and we’re here to provide it. Start solving [problem] today.
Your first step toward [goal], designed for results. Every big change starts with a single step—this is yours.
It’s time to stop waiting and take control of [issue]. Moving past [challenge] isn’t just a goal—it’s a strategy, and we’ve got it.
A refined approach to [problem] starts now. Progress requires precision, and fixing [problem] starts here.
Make today the day you solve [challenge]. Begin your transformation from [problem] to [outcome] with confidence.
Don’t let [problem] hold you back another moment. Solutions are only as good as the first step—let’s make it a strong one.
Every solution starts with a single, smart move. Stop settling for temporary fixes to [problem]. Today, you start solving for good.
Step into a smarter way to [outcome]. Reimagine how [issue] gets solved—start with us.
Take control of [problem] and redefine your path. The path to [success] starts here, one intentional step at a time.
Ready to start? Your results are waiting. Move with purpose. Solve [problem] the right way, right now.
Let’s turn hesitation into progress—starting now. Don’t let another day go by with [problem] unsolved. The time is now.
Elevate beyond [challenge]—it all begins here. From frustration to clarity—this is the first move toward [goal].
Precision meets progress: the [problem] fix starts today. Change begins with deciding to start. Let’s take that step together.
From overwhelmed to unstoppable—let’s make it happen. Elevate your approach to solving [problem]. Let’s make it smarter.
Step away from [problem], step toward [goal]. Unlock the results you’ve been waiting for by tackling [problem] today.
Solve [issue] with intention, starting now. This isn’t just a step forward—it’s a leap beyond [challenge].
Today is the day to reimagine your path beyond [problem]. Let’s take your next move from [problem] to [success].
Your future deserves more than [problem]. Start here. Your next chapter starts when [problem] ends. We’ll help you get there.
The solution to [problem] is ready—are you? What if the best time to fix [problem] was right now? It is.
Let’s redefine your journey to [success]. Start creating the results you deserve by solving [issue] today.

 

The Reward (Highlight the tangible or emotional benefit of taking action.)
Headline Templates Description Templates
Imagine [success], now make it real. When [problem] is behind you, everything changes. Let’s create that shift.
Say goodbye to [problem]—and hello to what’s next. A life without [frustration] isn’t just possible—it’s waiting for you.
A world without [problem] is waiting. Step into your best future, free from [problem], and full of [outcome].
Elevate beyond [challenge]—step into [goal]. Moving beyond [problem] is the key to unlocking [goal].
The moment [problem] ends, your next chapter begins. From frustration to freedom—this is what solving [problem] looks like.
What’s life like without [problem]? Let’s find out. Imagine a life where [problem] doesn’t hold you back anymore.
From stuck to thriving—this is where it happens. Life feels lighter, faster, better when [problem] is gone.
The solution to [problem] unlocks everything else. Freedom from [problem] opens the door to more [success].
Freedom from [frustration] begins here. What happens when [challenge] ends? You get to thrive.
Solve [problem], unlock [goal]. The path to [goal] gets easier once [problem] is solved.
Imagine your future, designed without [problem]. Every step forward without [problem] is a step toward [goal].
Say goodbye to [frustration] and hello to [outcome]. Imagine waking up tomorrow knowing [problem] is behind you.
Life after [problem]—it’s better than you imagined. Fixing [problem] isn’t just about results—it’s about freedom.
Your transformation starts when [problem] ends. Your future is too important to let [problem] stand in the way.
From surviving [challenge] to thriving beyond it. From struggling to thriving, let’s show you what’s possible.
Take the final step toward living without [problem]. When [problem] disappears, everything else falls into place.
What happens when [problem] is solved? Everything changes. Redefine your potential by solving [problem] today.
Redefine what’s possible once [problem] is gone. Your new normal starts now: no more [problem].
A future free of [problem]—it starts today. What would life look like if [problem] didn’t exist? Let’s create it.
Step into the possibilities that [success] creates. Solving [problem] opens the door to a future full of possibilities.